Carrot on a Stick: The science & business of improving patient behavior with Michael Dermer, founder of IncentOne and The Lonely Entrepreneur.

michael dermer-

Michael Dermer is an entrepreneur who is considered the founder of not only a company, but also an industry. He has been featured in Forbes, MSNBC and The Huffington Post.

Michael left his job as a New York corporate attorney to fulfill his entrepreneurial spirit when he started IncentOne, the first company to provide financial rewards for healthy behavior. Michael sold his company in 2013 and is considered a pioneer of the health rewards industry. Michael is now a professional speaker, consultant, and coach for start-up businesses and entrepreneurs. He graduated from the Northwestern University School of Law and lives in New York City.

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