-I joined the wrong practice. What do I do now?
-Why is your personal brand everything.
-Focus on your brand, not others. Why talking about the competition only hurts you.
-Start here: You work for the patient, not the other way around.
-What you can learn from Coke and Pepsi.
-How to win against your competitors.
-How to deal with providers (competitors) who criticize you.
-Your patient is considering a second opinion different from yours. What do you do?
-If you can’t beat them join them. Get involved with hospital administration.
-This place sucks! How to deal with hospital staff who are venting about their problems. Hint: Don’t just ignore them.
-”You do this case so much faster than Dr. *****” When the hospital staff is complaining about your competitors. Tempting way to get the dirt on your competitors but a risky way to do so.
-The art of business communication. Learn it!
-Dirty jokes and the uncensored OR! Beware!